‘Vasundhara Bachao’ – ‘Save the Earth’ campaign

Today we are shaken by the fundamental threat that global warming poses to all living things on earth. There is an urgent need to raise the level of awareness and the commitment and clarity to undertake constructive actions to combat this burning problem. In this direction, Yuvak Biradari (Bharat) over the years has been running a project called ‘Vasundhara Bachao’ which means ‘Save the Earth’. Mr Amitabh Bachchan has been supporting this project over the last few years.

Tree plantation is a regular activity that Biradari’s volunteers carry out in different places.

Under this project environmental awareness programmes are carried out across various towns and villages in different states of India. The medium used is:

• Lectures to educate citizens on eco-friendly practices

  

• Seminars to educate youth on various green careers or social entrepreneurship options

  
  Actor Abhishek Bachchan and Director General Kranti Shah with grassroots functionaries like cleaner, coolie and dabbawala inaugurating a Vasundhara Bachao Convention in Mumbai in 2007

• Long march, rallies, public gatherings and meetings to reach out to the common man

  

• Cultural presentations - dance/ballet/musical compositions and street plays based on the theme of environment preservation as art quickly appeals to people as it is a powerful medium which touches hearts and not just the heads.

  

Welingkar Institute of Management, Mumbai has joined Yuvak Biradari to carry out this initiative for 2010-11.